The project
Escape Hairdressing had a product range already selling well in its salon, but no online shop.
The business wanted to make the collection available beyond salon visits, with the ambition to reach customers across the Nordic and Scandinavian markets and beyond.
JAIMO delivered a full Shopify shop, updated the product page on the existing salon website and created photography and promotional content to support the launch.
Key objectives
Every part with a purpose.
- 01Create a dedicated shop where customers can explore and purchase the collection.
- 02Give existing website visitors a clear route from discovering the range to shopping online.
- 03Explain why the collection was created and how it helps customers maintain their hair between salon visits.
- 04Create consistent product imagery, video and social media content to introduce the range to a wider audience.
- 05Create a seamless shopping experience that reflects Escape Hairdressing’s brand identity.
- 06Expand the collection’s reach across Nordic, Scandinavian and international markets.
The solution
A complete digital solution built from scratch.
We built the online shop using Shopify and updated the salon website’s product page to showcase the collection, tell its story and link through to the shop.
We photographed every product and created supporting ingredient imagery, giving the range a consistent visual presentation.
A promotional video, campaign creative and images designed for social media completed the project, providing content to support future promotion.
How it works
Simple to explore. Easy to engage.
- 01Discover the collection
Visitors explore the product story on the salon website or arrive directly at the online shop.
- 02Explore the products
Customers browse the collection, view product photography and read the information provided for each item.
- 03Shop online
Customers can purchase through the Shopify shop without needing to visit the salon.
- 04Support ongoing promotion
Escape can use the supplied video, campaign assets and social media images to introduce the range and direct people towards the shop.
The result
A professional digital presence ready to grow.
Escape now has a launched online shop connected to its existing salon website, supported by coordinated product photography and promotional content.
The collection is available to purchase online, giving the business a foundation for reaching customers beyond the salon.
Sales and campaign performance are not yet available to report.